Advertisers shouldn't overlook women when it comes to consumer electronics

According to the NPD Group, of $107.2bn spent on consumer-electronics in 2005, women accounted for 46% of those purchases or $49.3bn. That's an 18% increase in spending by females compared with the previous year, when women rang up $41.9bn in gadget purchases. Men spent about the same amount in 2004 as they did in 2005.

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